The phrase denotes a selected iteration of a Halloween occasion throughout the “Twisted Wonderland” media franchise, scheduled for the yr 2024. This occasion doubtless encompasses in-game actions, new character releases, themed merchandise, and probably real-world collaborations related to the favored cellular sport and its broader universe. For instance, the hypothetical launch of Halloween-themed character playing cards throughout the sport in the course of the specified interval would fall underneath this banner.
Such annual activations are essential for sustaining participant engagement and producing income throughout the gacha sport mannequin. They supply a recurring alternative to introduce recent content material, capitalize on seasonal pleasure, and strengthen the bond between gamers and the franchise. Trying again, earlier related occasions have considerably boosted participant exercise and in-app purchases, demonstrating their industrial and community-building worth.