The topic of this evaluation is a promotional occasion centered round a model (“Kelsey Charms”) and the Halloween vacation, structured as a contest. Usually, such initiatives contain individuals creating content material or participating in actions associated to the model and the Halloween theme to win prizes.
Some of these occasions serve a number of functions for the organizing entity. They enhance model visibility, drive engagement with the target market, and might generate user-created content material which additional promotes the model. Traditionally, holiday-themed contests have confirmed to be efficient advertising and marketing instruments as a consequence of their means to capitalize on seasonal enthusiasm and social sharing.