The phrase denotes a thematic interval, usually occurring in October, centered on the Pokmon media franchise and aligned with Halloween festivities. This observance incorporates particular occasions, merchandise releases, and in-game actions reflecting the spooky and celebratory nature of the vacation. An instance can be the discharge of ghost-type Pokmon themed attire or the introduction of a limited-time analysis occasion in Pokmon GO that includes dark-type creatures.
Such themed occasions capitalize on the widespread reputation of each the Pokmon model and the Halloween season. This strategic alignment fosters elevated engagement throughout the Pokmon group, drives gross sales of associated merchandise, and supplies a seasonal refresh to ongoing sport content material. Traditionally, these promotions have confirmed profitable in attracting new gamers and retaining current ones by way of novel and well timed content material.