The phrase denotes a selected line of athletic footwear anticipated for launch by Nike at the side of the Halloween season of the yr 2024. These merchandise are usually anticipated to include thematic designs, colour palettes, or symbolic components related to the vacation.
Such seasonal releases are essential for manufacturers like Nike to capitalize on cultural traits and client spending habits associated to particular holidays. The advantages embody elevated model visibility, heightened client engagement, and potential for important income technology via limited-edition or collectible product strains. This technique has historic precedent, with quite a few firms releasing themed merchandise round varied holidays for many years.