9+ Chic Fashion Nova Plus Size Halloween Costumes!


9+ Chic Fashion Nova Plus Size Halloween Costumes!

The array of obtainable Halloween apparel designed for fuller figures and offered by the retailer Style Nova represents a selected phase throughout the broader Halloween costume market. These costumes purpose to offer trendy and classy choices for people searching for to precise their private model throughout Halloween celebrations whereas accommodating a wider vary of physique sizes. Examples embrace interpretations of in style characters, themed ensembles, and unique designs meant to be each flattering and festive.

Providing size-inclusive Halloween costumes permits for broader participation in vacation festivities. It addresses a historic hole available in the market the place plus-size people usually confronted restricted choices. The provision of trendy and well-fitting costumes can positively impression vanity and physique picture throughout a time that usually emphasizes look. This inclusivity additionally displays a rising societal consciousness and acceptance of various physique sorts.

The next sections will look at particular kinds and tendencies in these choices, focus on elements to contemplate when deciding on a fancy dress, and supply insights into the general market impression of size-inclusive Halloween trend.

1. Inclusivity

Inclusivity, throughout the context of Halloween costumes designed for fuller figures and marketed by Style Nova, represents a deliberate effort to broaden accessibility and illustration throughout the vacation’s related client tradition. This idea extends past merely providing bigger sizes; it encompasses issues of physique positivity, various model preferences, and equitable entry to trendy choices.

  • Physique Dimension Illustration

    The first aspect of inclusivity entails providing costumes in a complete vary of plus sizes. This goals to handle the historic disparity the place people requiring bigger sizes confronted severely restricted decisions, usually resorting to ill-fitting or uninspired costumes. Efficient physique measurement illustration ensures that extra people can take part comfortably and confidently in Halloween festivities.

  • Model Range for Plus Sizes

    Inclusivity additionally calls for a wide range of kinds particularly designed and tailor-made for plus-size our bodies, avoiding the frequent pitfall of merely scaling up standard-size designs. Clothes must be proportioned to flatter curvier figures, incorporating design parts that improve consolation and visible enchantment. Providing various themes, from traditional characters to modern tendencies, ensures a broader enchantment.

  • Advertising and Visible Illustration

    The style through which these costumes are marketed considerably impacts perceptions of inclusivity. That includes plus-size fashions of various ethnicities and physique sorts in promotional supplies reinforces the message of acceptance and illustration. Genuine portrayals that commemorate various magnificence requirements contribute to a extra constructive and welcoming model picture.

  • Affordability and Accessibility

    Really inclusive practices lengthen to pricing. Making certain that plus-size costumes are priced competitively with standard-size choices prevents financial boundaries to participation. Accessible on-line procuring platforms, clear measurement charts, and complete product descriptions additional improve the general inclusivity of the buyer expertise.

By addressing these aspects, Style Nova’s plus-size Halloween costume choices can meaningfully contribute to a extra inclusive and body-positive Halloween expertise for all people. This give attention to illustration and accessibility displays a broader societal shift in the direction of recognizing and celebrating various physique sorts inside mainstream trend.

2. Sizing Accuracy

Sizing accuracy is a crucial part of buyer satisfaction throughout the “trend nova halloween costumes plus measurement” market. Discrepancies between labeled measurement and precise garment dimensions can result in important points, affecting each the match and the general aesthetic of the costume. Inaccurate sizing usually ends in returns, destructive opinions, and decreased model loyalty. The potential results are amplified in plus-size clothes, the place discovering well-fitting clothes is already a standard problem for shoppers.

The impression of sizing inaccuracies extends past mere inconvenience. A dressing up that’s too small may cause discomfort, prohibit motion, and detract from the wearer’s confidence throughout Halloween occasions. Conversely, a fancy dress that’s too massive might seem ill-fitting and lack the meant stylistic impression. Actual-life examples display that on-line retailers, together with Style Nova, face challenges in constantly sustaining correct sizing throughout their product traces, notably when coping with complicated costume designs and various material sorts. This necessitates that prospects meticulously assessment measurement charts and, when obtainable, seek the advice of buyer opinions for sizing steerage earlier than making a purchase order.

Finally, guaranteeing sizing accuracy in “trend nova halloween costumes plus measurement” requires a multi-faceted method involving rigorous high quality management, detailed measurement charts particular to every costume design, and clear communication with prospects relating to potential sizing variations. By prioritizing correct sizing, Style Nova can improve buyer satisfaction, scale back return charges, and solidify its popularity as a dependable supplier of plus-size Halloween costumes. Overcoming these challenges is important for constructing belief and fostering long-term buyer relationships inside this market phase.

3. Cloth High quality

Cloth high quality considerably influences the general worth and enchantment of Halloween costumes, notably throughout the “trend nova halloween costumes plus measurement” market. The choice of applicable supplies instantly impacts consolation, sturdiness, aesthetic look, and the general client expertise. The next factors element key aspects of cloth high quality on this context.

  • Sturdiness and Longevity

    The sturdiness of the material determines how nicely a fancy dress withstands put on and tear. Decrease-quality materials are inclined to tearing, tearing, or seam failures, rendering the costume unusable after a single occasion. Increased-quality supplies, whereas doubtlessly dearer, provide higher longevity, enabling repeated use and doubtlessly justifying the preliminary funding. That is notably essential for “trend nova halloween costumes plus measurement,” as shoppers usually search worth and anticipate their purchases to final past one event.

  • Consolation and Wearability

    The consolation of a fancy dress is instantly associated to the material’s properties. Materials which might be tough, scratchy, or non-breathable may cause discomfort, irritation, and overheating, particularly throughout prolonged put on. Softer, extra breathable supplies, reminiscent of cotton blends or stretch materials, improve consolation and permit for higher freedom of motion. That is particularly related for plus-size costumes, the place a cushty match is paramount.

  • Aesthetic Look and Visible Influence

    Cloth choice performs a vital position within the visible enchantment of a fancy dress. The feel, drape, and sheen of the material contribute to the general aesthetic. Excessive-quality materials can improve the costume’s realism, sophistication, or visible impression. For instance, velvet or satin can add a contact of luxurious, whereas textured materials can create a extra lifelike or theatrical impact. That is important for “trend nova halloween costumes plus measurement,” the place shoppers usually search trendy and visually placing choices.

  • Care and Upkeep Necessities

    The care necessities of the material impression the convenience of sustaining the costume. Materials that require specialised cleansing, reminiscent of dry cleansing, will be inconvenient and costly. Machine-washable materials provide higher comfort and ease of care. The care necessities must be clearly communicated to shoppers to handle expectations and guarantee correct upkeep. This consideration is essential for plus-size costumes, as correct care helps lengthen the garment’s lifespan and protect its look.

In conclusion, material high quality is an important determinant of the success of “trend nova halloween costumes plus measurement.” By prioritizing sturdy, comfy, and aesthetically pleasing supplies, Style Nova can improve buyer satisfaction and construct a popularity for offering high-quality, size-inclusive Halloween apparel. The selection of cloth instantly impacts the costume’s longevity, consolation, visible enchantment, and ease of upkeep, finally influencing the general client expertise.

4. Model Selection

Model selection, because it pertains to the “trend nova halloween costumes plus measurement” market, represents the vary of distinct costume themes, designs, and interpretations obtainable to shoppers. The breadth of choices instantly impacts the goal demographic’s potential to precise particular person preferences and take part absolutely in Halloween festivities.

  • Character-Based mostly Costumes

    This class encompasses interpretations of recognizable characters from movie, tv, literature, and in style tradition. Examples embrace superhero costumes, diversifications of well-known fairytale figures, and recreations of iconic appears from traditional films. Inside “trend nova halloween costumes plus measurement,” the supply of well-designed, precisely sized character costumes permits people of all sizes to embody their favourite personas.

  • Themed Ensembles

    Themed ensembles signify broader conceptual classes, reminiscent of historic figures, occupational roles, or summary ideas. Examples embrace flapper clothes, pirate costumes, or interpretations of zodiac indicators. Within the context of “trend nova halloween costumes plus measurement,” offering a various choice of themed ensembles ensures that customers can discover inventive and expressive costume concepts that stretch past established characters.

  • Unique Designs

    Unique costume designs provide distinctive and unconventional choices that aren’t instantly tied to pre-existing characters or themes. These might embrace avant-garde creations, modern interpretations of traditional monsters, or fashion-forward takes on Halloween aesthetics. The inclusion of unique designs inside “trend nova halloween costumes plus measurement” fosters innovation and permits shoppers to precise their individuality by means of distinctive and attention-grabbing appears.

  • Diversifications and Reinterpretations

    This aspect entails trendy or stylized diversifications of conventional Halloween costumes. Examples embrace zombie variations of traditional characters, glamorous reinterpretations of spooky themes, or humorous twists on acquainted costumes. The provision of diversifications inside “trend nova halloween costumes plus measurement” caters to shoppers searching for up to date or trend-conscious takes on conventional Halloween apparel.

The presence of those various aspects throughout the “trend nova halloween costumes plus measurement” market permits shoppers to pick out costumes that align with their private model, preferences, and physique sorts. The provision of character-based costumes, themed ensembles, unique designs, and diversifications collectively enhances the general procuring expertise and promotes broader participation in Halloween festivities.

5. Price Affordability

Price affordability constitutes a major issue available in the market success of “trend nova halloween costumes plus measurement.” The value level instantly influences client entry, buy choices, and general market penetration. Price-effective choices broaden the enchantment of those costumes to a wider demographic, notably amongst budget-conscious shoppers who might in any other case be priced out of taking part absolutely in Halloween festivities. Failure to take care of aggressive pricing can restrict market share and negatively impression gross sales quantity.

The impression of price affordability is especially pronounced throughout the plus-size market, the place shoppers might already face larger costs attributable to elevated materials utilization and specialised manufacturing processes. Actual-life examples display that manufacturers providing comparable plus-size Halloween costumes at extra aggressive costs usually expertise larger gross sales volumes and elevated buyer loyalty. Moreover, reasonably priced choices can encourage shoppers to buy a number of costumes or equipment, additional boosting income. Style Nova’s model positioning usually emphasizes trend-conscious trend at accessible value factors, making price affordability a crucial part of its “trend nova halloween costumes plus measurement” technique.

In conclusion, price affordability performs a pivotal position within the “trend nova halloween costumes plus measurement” market by influencing accessibility, buying conduct, and general market competitiveness. Balancing value with high quality and magnificence stays a key problem for manufacturers working on this phase. A dedication to cost-effective pricing methods can improve model enchantment, develop market attain, and finally contribute to sustained success within the Halloween costume trade.

6. Development Relevance

Development relevance is an important determinant of success throughout the fashion-sensitive Halloween costume market, and notably so for “trend nova halloween costumes plus measurement.” Shopper demand is pushed by present in style tradition, trending aesthetics, and evolving social media narratives. Sustaining alignment with these elements is important for attracting client curiosity and driving gross sales.

  • Pop Tradition Alignment

    Adapting costume designs to replicate present blockbuster films, trending tv sequence, and viral web phenomena is paramount. As an example, a spike in curiosity following the discharge of a superhero movie will be capitalized upon by providing plus-size superhero costumes that mirror the characters’ apparel. Actual-world examples display that retailers who rapidly adapt to popular culture tendencies usually expertise important gross sales will increase in associated costume classes. Within the context of “trend nova halloween costumes plus measurement,” this requires proactive market evaluation and responsive design processes to make sure that in style characters are represented in size-inclusive codecs.

  • Aesthetic Traits and Types

    Past particular characters, broader aesthetic tendencies additionally affect costume decisions. The resurgence of sure historic intervals, the recognition of particular colour palettes, or the rise of subcultural trend actions all contribute to evolving client preferences. For instance, a renewed curiosity in classic trend would possibly drive demand for plus-size flapper clothes or Seventies-inspired costumes. “Style nova halloween costumes plus measurement” requires cautious monitoring of rising aesthetic tendencies to include related design parts, reminiscent of particular silhouettes, materials, or elaborations, into its costume choices.

  • Social Media Affect

    Social media platforms play a major position in shaping Halloween costume tendencies. Viral challenges, trending hashtags, and influencer endorsements can quickly amplify the recognition of particular costume concepts. For instance, a make-up tutorial showcasing a singular Halloween look can encourage hundreds of people to copy that aesthetic. “Style nova halloween costumes plus measurement” can leverage social media affect by collaborating with plus-size influencers to advertise trending costume concepts and by actively partaking with on-line conversations surrounding Halloween trend.

  • Modern Interpretations of Traditional Themes

    Whereas traditional Halloween themes reminiscent of witches, vampires, and ghosts stay perennially in style, shoppers usually search modern interpretations that replicate trendy sensibilities. This would possibly contain incorporating fashion-forward parts, including humorous twists, or reimagining conventional costumes with a give attention to inclusivity and illustration. “Style nova halloween costumes plus measurement” can capitalize on this development by providing up to date and trendy variations of traditional costumes, guaranteeing that they continue to be related and interesting to modern audiences.

The aforementioned aspects underscore the need for “trend nova halloween costumes plus measurement” to stay constantly attuned to evolving cultural tendencies and client preferences. Proactive development evaluation, responsive design processes, and strategic social media engagement are important for sustaining relevance and driving gross sales inside this dynamic market phase.

7. Buyer Critiques

Buyer opinions represent a crucial suggestions mechanism influencing client notion and buying choices, notably throughout the “trend nova halloween costumes plus measurement” market. These opinions provide priceless insights into product high quality, sizing accuracy, match, and general satisfaction, instantly impacting potential consumers’ confidence and willingness to make a purchase order.

  • Sizing and Match Validation

    Buyer opinions present a crucial evaluation of sizing accuracy, a paramount concern for plus-size clothes. Experiences shared by earlier purchasers usually reveal whether or not the costume runs true to measurement, small, or massive. This data is invaluable, as customary measurement charts might not at all times precisely replicate the precise match of the garment. Critiques often element physique measurements and corresponding costume sizes, providing concrete steerage for potential consumers. Discrepancies highlighted in opinions can immediate potential prospects to regulate their measurement choice or rethink the acquisition altogether. That is particularly essential within the on-line setting the place bodily try-on will not be potential.

  • High quality and Building Evaluation

    Critiques provide unfiltered evaluations of cloth high quality, stitching, and general building. Clients usually touch upon the sturdiness of the supplies, the consolation of the material in opposition to the pores and skin, and the probability of the costume withstanding put on throughout Halloween occasions. Situations of ripped seams, flimsy materials, or poorly connected elaborations are often reported, influencing buy choices. Conversely, constructive opinions highlighting well-made costumes and sturdy supplies can considerably improve client confidence, resulting in elevated gross sales.

  • Model and Look Affirmation

    Past technical facets, buyer opinions present subjective assessments of the costume’s look and adherence to on-line product pictures. Clients usually share images of themselves carrying the costume, providing visible affirmation of its general aesthetic and match. Critiques deal with whether or not the colour, design, and particulars precisely replicate the product description. Discrepancies between on-line representations and real-life appearances can considerably impression buyer satisfaction. Optimistic opinions affirming the costume’s visible enchantment and flattering match contribute to its desirability.

  • Total Satisfaction and Worth Notion

    Critiques present a holistic overview of buyer satisfaction, encompassing all facets of the buying expertise, from sizing and high quality to model and supply. Clients often summarize their general impression of the costume, highlighting each constructive and destructive facets. This aggregated suggestions presents a complete evaluation of the costume’s worth proposition, contemplating its value level relative to its perceived high quality and look. Optimistic opinions indicating excessive ranges of satisfaction and worth can considerably enhance gross sales, whereas destructive opinions usually deter potential consumers.

These insights collectively underscore the pivotal position buyer opinions play in shaping client perceptions and influencing buying choices throughout the “trend nova halloween costumes plus measurement” market. By offering candid evaluations of sizing accuracy, high quality, model, and general satisfaction, opinions empower potential consumers to make knowledgeable decisions, finally impacting the success and popularity of the model.

8. Transport Choices

Efficient transport choices are integral to the client expertise, instantly influencing satisfaction and repeat enterprise, particularly within the time-sensitive context of “trend nova halloween costumes plus measurement.” Well timed and dependable supply is essential for guaranteeing prospects obtain their costumes earlier than Halloween occasions.

  • Supply Velocity and Timeliness

    The urgency related to Halloween costumes necessitates expedited transport choices. Commonplace transport might not suffice for last-minute purchases or unexpected delays. The provision of categorical or in a single day supply gives prospects with a higher diploma of management over supply timelines, guaranteeing costumes arrive in time for Halloween festivities. For instance, a buyer ordering a “trend nova halloween costumes plus measurement” on October twenty fifth would require expedited transport to obtain the costume earlier than October thirty first. Failure to supply such choices may end up in misplaced gross sales and buyer dissatisfaction.

  • Transport Prices and Promotions

    Transport prices instantly affect buying choices. Excessive transport charges can deter prospects, notably these on a price range. Providing free transport, both unconditionally or above a sure order worth, can incentivize purchases. Promotional transport presents, reminiscent of discounted charges for particular time intervals, can additional stimulate demand. The notion of worth is enhanced when transport prices are affordable and clear. Within the “trend nova halloween costumes plus measurement” market, the place prospects could also be evaluating costs throughout a number of retailers, aggressive transport charges are a major differentiator.

  • Monitoring and Communication

    Offering correct order monitoring and proactive communication is important for managing buyer expectations. Actual-time updates on cargo standing, together with estimated supply dates, scale back anxiousness and improve belief. Proactive notifications relating to potential delays or points display transparency and a dedication to customer support. Efficient communication channels, reminiscent of electronic mail or SMS, enable prospects to remain knowledgeable all through the transport course of. Within the context of “trend nova halloween costumes plus measurement,” the place well timed supply is crucial, sturdy monitoring and communication methods are important for guaranteeing a constructive buyer expertise.

  • Worldwide Transport and Customs

    For retailers serving a world buyer base, worldwide transport choices are important. Navigating customs rules, import duties, and ranging supply timelines requires specialised experience. Clear communication relating to potential delays and extra charges related to worldwide transport is essential for managing buyer expectations. Providing dependable worldwide transport choices expands the market attain for “trend nova halloween costumes plus measurement,” enabling prospects in several international locations to entry and buy these costumes.

These aspects of transport choices are interconnected and collectively contribute to the general buyer expertise throughout the “trend nova halloween costumes plus measurement” market. Prioritizing well timed supply, clear pricing, sturdy monitoring, and environment friendly worldwide transport is essential for attracting and retaining prospects on this aggressive sector.

9. Return Coverage

A clearly outlined and constantly enforced return coverage considerably impacts client confidence within the “trend nova halloween costumes plus measurement” market. The character of Halloween costumes, usually bought for a single occasion, coupled with the challenges of on-line attire sizing, necessitates a versatile and clear return course of. And not using a affordable return coverage, shoppers are much less more likely to threat buying costumes on-line, fearing potential match points or dissatisfaction with the product’s high quality. For instance, a buyer receiving a fancy dress that doesn’t match the sizing chart or arrives with manufacturing defects depends on the return coverage for recourse. This reliance underscores the return coverage’s position as a safeguard in opposition to potential buying errors, fostering belief and mitigating threat aversion.

The specifics of a return coverage affect buying choices and buyer loyalty. A coverage that permits returns inside an affordable timeframe (e.g., 14-30 days) for causes reminiscent of sizing points, defects, or basic dissatisfaction encourages shoppers to finish purchases. Providing choices reminiscent of full refunds, retailer credit score, or exchanges can cater to various buyer preferences. A restrictive return coverage, conversely, might deter potential consumers. Actual-world examples abound the place destructive suggestions relating to tough or nonexistent return processes has broken model popularity and decreased gross sales in on-line attire markets. The presence of a hassle-free return mechanism transforms a doubtlessly destructive expertise into a chance to construct buyer goodwill.

In conclusion, the return coverage will not be merely an administrative element however a crucial part of the “trend nova halloween costumes plus measurement” market, instantly affecting client belief, buy conduct, and model notion. A well-designed and successfully communicated return coverage serves as a threat mitigation technique, fostering buyer confidence and finally contributing to the general success of a retailer working on this phase. The challenges of on-line attire sizing and the event-specific nature of Halloween costumes underscore the significance of a consumer-centric return method.

Often Requested Questions

The next part addresses frequent inquiries and considerations pertaining to the acquisition of plus-size Halloween costumes from Style Nova, offering readability and informative responses to facilitate knowledgeable decision-making.

Query 1: Are the plus-size Halloween costumes at Style Nova true to measurement?

Sizing can range. It’s suggested to seek the advice of the scale chart offered for every particular costume, as sizing might differ throughout kinds. Buyer opinions can provide extra insights into sizing accuracy.

Query 2: What supplies are sometimes utilized in Style Nova’s plus-size Halloween costumes?

Supplies range relying on the costume design. Widespread materials embrace polyester, spandex blends, and infrequently, fake leather-based or velvet. The product description ought to element the particular supplies utilized in every costume.

Query 3: What’s the return coverage for Halloween costumes bought from Style Nova?

Style Nova’s customary return coverage applies to Halloween costumes. Costumes have to be returned inside a specified timeframe, sometimes unworn and with unique tags connected. Overview the present return coverage on Style Nova’s web site for full particulars.

Query 4: How can I guarantee my Style Nova plus-size Halloween costume arrives in time for Halloween?

Deciding on expedited transport choices at checkout is advisable. Processing and transport occasions range. Ordering nicely prematurely of Halloween is advisable to account for potential delays.

Query 5: Does Style Nova provide a various vary of plus-size Halloween costume kinds?

Style Nova sometimes presents a choice of plus-size Halloween costumes, encompassing numerous themes and characters. Nonetheless, availability might range relying on seasonal demand and present stock. Discover the web site for essentially the most up-to-date choices.

Query 6: Are Style Nova’s plus-size Halloween costumes of excellent high quality?

High quality can range relying on the particular costume and value level. Studying buyer opinions and thoroughly inspecting product descriptions can present insights into the perceived high quality of particular person costumes. Expectations ought to align with the costume’s value.

This FAQ part goals to make clear frequent considerations and supply important data for potential consumers of plus-size Halloween costumes from Style Nova, selling a extra knowledgeable and satisfying procuring expertise.

The next part explores greatest practices for choosing and styling plus-size Halloween costumes to make sure a flattering and assured look.

Ideas for Deciding on Style Nova Halloween Costumes Plus Dimension

Selecting appropriate apparel for Halloween necessitates cautious consideration of a number of elements, notably throughout the “trend nova halloween costumes plus measurement” class. Adhering to those tips can enhance match, improve visible enchantment, and promote general satisfaction.

Tip 1: Prioritize Correct Measurements: Acquire exact physique measurements earlier than consulting the scale chart offered for every “trend nova halloween costumes plus measurement” merchandise. Sizing discrepancies can happen; due to this fact, counting on measurements slightly than customary sizing conventions is essential.

Tip 2: Look at Cloth Composition: Scrutinize the listed material composition. Go for supplies that supply each consolation and sturdiness, notably if prolonged put on is anticipated. Think about breathability to mitigate potential overheating throughout Halloween occasions.

Tip 3: Overview Buyer Suggestions: Examine buyer opinions pertaining to particular “trend nova halloween costumes plus measurement” gadgets. These opinions often provide priceless insights into sizing accuracy, material high quality, and general match, supplementing the knowledge offered in product descriptions.

Tip 4: Assess Design Particulars: Carefully consider design parts, reminiscent of seam placement, elaborations, and closures. Be certain that these particulars align with private preferences and contribute to the costume’s general aesthetic coherence.

Tip 5: Consider Return Insurance policies: Familiarize with Style Nova’s return coverage earlier than finalizing a purchase order. Understanding the circumstances for returns or exchanges gives recourse within the occasion of sizing inaccuracies or product defects.

Tip 6: Think about Undergarments: Plan the suitable undergarments to make sure a clean silhouette and optimum consolation beneath the “trend nova halloween costumes plus measurement” merchandise. Shapewear or supportive undergarments can improve the match and visible enchantment of sure costumes.

Adherence to those tips promotes a extra knowledgeable and deliberate choice course of, enhancing the probability of buying “trend nova halloween costumes plus measurement” apparel that meets expectations relating to match, high quality, and general suitability.

The next part will conclude this examination of “trend nova halloween costumes plus measurement,” summarizing key issues and providing a last perspective on navigating this market phase.

Style Nova Halloween Costumes Plus Dimension

This examination has explored key aspects related to the acquisition of Halloween apparel in prolonged sizes from Style Nova. Subjects encompassed sizing accuracy, materials composition, the affect of buyer opinions, price issues, model range, transport implications, and return coverage provisions. These parts collectively form the buyer expertise inside this particular market phase.

Customers are inspired to make the most of the insights offered to make knowledgeable buying choices, balancing budgetary constraints with desired aesthetic qualities and sensible issues. A discerning method, incorporating thorough analysis and cautious analysis of product specs, stays important for navigating the nuances of the “trend nova halloween costumes plus measurement” market successfully.